Toyota brought its A-game to the Super Bowl this year serving up a witty ad based on the "reinvented" 2012 Toyota Camry. The new Camry is among the many "reinvented" things in the video - including couches, children and DMVs. As the spokesman explains, Toyota couldn't stop at the new Camry; it had to reinvent several other things as well.

The funny ad spot is one of two 30-second ads that Toyota aired during the…

Toyota has built a rechargeable variant of its popular Toyota Prius, and it's ready to battle against all other EV competitors, especially the Chevrolet Volt EV, which has targeted the Prius line since its inception.

Toyota asserts that the new Prius should have a higher mpg-e than the Chevy Volt (when running almost solely on battery power). As Bob Carter, Group Vice President of Toyota U.S. Sales, states, "It's still an estimate…

Toyota recently announced that they'd be bringing six new hybrid models to the market in the 2012 model year. This doesn't include the new Toyota Prius v, upcoming Toyota Prius Plug-In Hybrid, or even the recently-announced Toyota Prius C. Rather, Toyota has said that their goal is to further expand its hybrid offerings.

More specifically, the Japanese automaker is claiming that two of these six new models will be released under the luxury?

In case you weren't aware, the 2012 Toyota Camry was recently reviewed by the experts at Consumer Reports, and to say that it fared well against their harsh critiquing process would be a real understatement. In fact, the latest redesign of the lauded mid-size sedan even drove off with the company's coveted "recommended" designation.

We know what you're thinking. This is just another accolade to add to the ever-growing list that the…

Every year, Kelley Blue Book's website (Kbb.com) holds its "Best Resale Value Awards" to honor the vehicles and automakers that retain their financial worth over the years. The awards are based on the projected resale prices found in the Kelley Blue Book Official Residual Value Guide, which is designed to help car-buyers and sellers find an appropriate price for a vehicle-based transaction.

Where are we going with this? Everyone's favorite Japanese automaker…

Japanese automaker, Toyota is preparing to launch its new infotainment system known simply as Entune. Initially it was set to debut in three 2012 models: The 2012 Camry, 2012 Tacoma, and the forthcoming 2012 Prius v. In their infinite wisdom, however, Toyota has opted to endow the 2012 Toyota 4Runner with the Entune system as well!

Why pick the Toyota 4runner to receive Toyota Entune? It actually makes perfect sense when you consider the 27-year-long…