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2020 Prius Prime


Starting msrp*

2020 Prius Prime

Toyota Prius Prime Trims

2020 Toyota Prius Prime
$27,750* Starting msrp*
55/133** Est. mpg
2020 Toyota Prius Prime
$29,650* Starting msrp*
54/133** Est. mpg
2020 Toyota Prius Prime
$33,650* Starting msrp*
54/133** Est. mpg

Available Colors


Supersonic Red Extra Cost Color Supersonic Red
Magnetic Gray Metallic Magnetic Gray Metallic
Titanium Glow Titanium Glow
Classic Silver Metallic Classic Silver Metallic
Blizzard Pearl Extra Cost Color Blizzard Pearl
Blue Magnetism Blue Magnetism
Midnight Black Metallic Midnight Black Metallic


2020 Prius Prime,

LED Lighting

Prius Prime features visually striking Quad-LED projector headlights and available LED fog lights and accent lights to help you see more of what matters. In the rear, the tail lights are equipped with LEDs that produce a brighter light and save energy.

2020 Prius Prime,

Aerodynamic Design

Prius Prime’s purposeful features include an active front grille shutter that closes at high speeds, underbody covers, side body fins and an exclusive dual-wave rear class design – all which help Prius Prime slip through the air.

2020 Prius Prime,

Carbon-fiber-reinforced-polymer Rear Hatch

Prius Prime’s rear hatch features more than just the unique design of the dual-wave glass. Made of carbon-fiber-reinforced polymer, a Toyota first, the rear hatch is made to be rigid while still being lightweight, which contributes to its fuel efficiency.

2020 Prius Prime,

Updated Interior

Prius Prime features an updated rear seating design that now allows up to three passengers to sit in the back. Get ready to treat your passengers to space filled with premium materials, opening the door to endless possibilities.

2020 Prius Prime,

60/40 split fold-down rear seats

Prius Prime’s 60/40 split rear seats fold flat to maximize cargo space and versatility. With 19.8 cu.ft of space, Prius Prime will help you take on more adventures and come back with even more memories.

2020 Prius Prime,

11.6-in multimedia display

Prius Prime is loaded with innovative tech that you just can’t miss. Its available 11.6-in multimedia display uses intuitive pinch, zoom, tap and swipe gestures create a familiar smartphone-like experience while giving you easy access to the features that matter most.

2020 Prius Prime,

Heated front seats

Add warmth to every drive. With standard heated front seats, you and your front passenger can find a little more comfort with the flip of a switch.

2020 Prius Prime,

Smart charging cable lock

The available charging cable lock gives you peace of mind when you charge up at a public charging station. The charge port has been equipped with a lock mechanism to help keep your charging cable securely locked so that your charge won’t be interrupted. When you’re ready, it will only unlock when your Smart Key1 is present.

2020 Prius Prime,

Apple CarPlay® compatibility

Bring along a familiar face. Now with Apple CarPlay®2 compatibility, you can pair your compatible iPhone®3 with Prius Prime to get directions, make calls, send and receive messages, and listen to music, while staying focused on your commute.

2020 Prius Prime,

Amazon Alexa

Almost anywhere the road takes you, Amazon Alexa4 connectivity follows. With a smartphone connection and the Toyota+Alexa app, all you have to do is ask Alexa to play music, hear the news, check weather, control smart-home devices5 and more.

2020 Prius Prime,

JBL® Premium Audio System

Sound all around. The available JBL®6 Premium Audio feature ten speakers to amplify output from less energy. What you hear is clear sound imaging that will elevate any drive.

2020 Prius Prime,

Qi-compatible wireless charging and USB ports

With Prius Prime’s available Qi-compatible wireless smartphone charging7, you can charge your Qi-compatible smartphone or other compatible device without wires or worry. Place it on the non-slip holder and charge up before getting to your destination. You can also plug it into one of three USB ports8 – one underneath the center console and two behind the center armrest.

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