Toyota Reveals "Start Your Impossible" Corporate Initiative

Toyota Motor Corporation proudly announced recently that they'd launched a company-wide "Start Your Impossible" initiative that's meant to encourage their employees, customers and partners around the world to push past obstacles while also linking them to the company's essential beliefs. You see, Toyota firmly believes that mobility is defined by so much more than cars; it's about overcoming challenges and realizing your potential.

Throughout the company's long, storied history, Toyota has been committed to giving back to society. To that end, Toyota is developing a new website,, that will be accessible for users with assorted impairments and rolled out in stages. The site's coding and design features will allow the website experience to be enjoyable for all, regardless of whether their impairment is of a visual, auditory, cognitive or mobility based.

Toyota President Akio Toyoda declared in a press release, "“Throughout our history, Toyota has made the impossible possible through innovation and passion, and by continuously challenging the definition of impossible. Today, the automobile industry is clearly amidst its most dramatic period of change -- and during this time Toyota remains committed to making ever better cars."

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